Google AdSense is asking from it’s partners today to act for the new the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) is a new data privacy law that applies to certain businesses which collect personal information from California residents. The new law goes into effect on January 1, 2020.

These service provider terms will be made available alongside new tools for partners to enable restricted data processing. Restricted data processing is intended to help partners prepare for CCPA. Some partners may decide to send a restricted data processing signal for users who click a CCPA opt-out link. Other partners may decide to enable restricted data processing for all users in California via a control in our products. Subject to the service provider terms, we will act as your CCPA service provider with respect to data processed while restricted data processing is enabled. You can refer to this article for more information on restricted data processing and to determine whether restricted data processing meets your CCPA compliance needs. Please also refer to our Help Center articles for Ad Manager, AdMob, AdSense for more information on enabling restricted data processing.

Please see privacy.google.com/businesses for more information about Google’s data privacy policies.

If you have any questions about this update, please reach out to your account team or contact us through the Ad Manager, AdSense, or AdMob Help Centers.

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