Google is constantly changing it’s algorithm to provide users with the best possible search results based on their keywords. Because of Penguin update lots of websites are getting dropped in the rankings due to low quality links and questionable content. So why currently making a lot of online buzz. It appears there were significant number of websites that were affected and penalized for “over-optimization”. You can still use SEO, as long as you follow Google’s quality guidelines and stay away from spammy linkbuilding. Here are some of the rules you’ll need to know in the future as well as tips on how to improve your rankings without getting flagged as web spammer. Apart from Google’s recent updates being named after animals of the same color, what does this really mean for your SEO?

Google tells you what not to do and what to do and lists exactly what the quality guidelines are.
Here you’re 10 main guidelines, you have to know:

1. Avoid hidden text or hidden links.

2. Don’t use cloaking or sneaky redirects.

3. Don’t send automated queries to Google. Google don’t like anything automated.

4. Don’t load pages with irrelevant keywords.

5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

6. Periodicly scan your site and computer for viruses, make sure any of your computer with administrator access is clean. Local viruses can spread to your sites, and if Google detects malware you’re likely to get blacklisted. And sure, don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other malware.

7. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content. If your site participates or offering affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first. Don’t clutter keywords.

8. Make sure you have a “terms and conditions” and “privacy policy” for your site. Google has been known to come down on sites without them, especially who use Adsense.

9 . While building links for your site, Google has made it fairly clear what methods you can use and what not to do. As a rule, anything automated is generally a big NO, and considered to be spam. Anchor text is also becoming more important, if Google sees that a lot of anchors contain your exact keyword or minor variations of it you might see those links devalued, diversify anchors and make them appear natural.

10. Topic and subject focus is also becoming a bigger factor, so linking to your site about finance from a parenting blog is not a good idea. Ideally, you should be trying to get links from high PR authority sites in your industry via guest posting and blog comments. Social media is always a good idea as well, make your site as socially interactive as possible.

To avoid the penalties of Google’s algorithm updates, the safest route is to simply stick with White Hat SEO, that means follow to Google’s SEO guidelines and don’t do spam. Plain and simple.