Digital Marketing Strategies
Specialized internet marketing strategies, creative content writing and business automation is ideal for any business to rise in the internet world. New York Web Design Studio, specializes in marketing and promoting web sites that are seen by potentially millions of viewers. Having a online business matters, but having your business at the top of the search engine is key to success. New York Web Design Studio, has extensive internet marketing strategies that allow your product and business to be promoted in the most important internet marketing channels.
First of all you need to have a website. Approximately 4,208,571,287 people (June 30, 2018) (The most recent, April 2019 Global Internet usage sits at 56.1%) worldwide have access to the World Wide Web (WWW) see here. No matter what your business is, you can’t ignore 4 billion people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them. You know your competitors will. (World Population is 7.544 billion for 2018, Source: United States Census Bureau).
Explore strategies and techniques that you can use on the Internet that will enhance and support your business’s overall marketing objectives. Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and over all brand awareness.
Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
Top 10 Digital Marketing Strategies
- Start with a web promotion plan and an effective web design and development strategy.
- Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
- Learn to use email marketing effectively.
- Dominate your marketing niche with affiliate, re-seller, and associate programs.
- Request an analysis from an Internet marketing coach or Internet marketing consultant.
- Build a responsive opt-in email list.
- Publish articles or get listed in news stories.
- Write and publish online press releases.
- Facilitate and run contests and giveaways via your web site.
- Blog and interact with your visitors.
By following the above tips you’ll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.
There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet.
So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans interacting face-to-face or at least voice-to-voice. At best, the average professional is likely to be overwhelmed by the sheer volume of Internet marketing advice available. At worst, he or she is being seriously misled by it.
The problem is that marketing your own professional services is simply not the same as marketing a retail product or an anonymous business service. You can’t sell corporate consulting like you do web hosting; nor can you sell life coaching the same way you do an e-book. If you try to market yourself by following advice designed for marketing Internet products and services, you’re likely to make some serious mistakes.
It all starts with a great web site
Actually, the place where it starts is with a well-defined service. If you don’t have a crystal clear picture of who you are marketing to and exactly what you’re selling them, the best web site in the world won’t get you clients. Before you even think about building a web site, you should know who your target market is, how to describe your professional specialty, and what specific benefits your work provides for your clients.
The content of your site is much more important than the design. Yes, you should have a professional-looking site, but a brilliant design and dazzling graphics won’t pay off anywhere near as well as a clear explanation of why a client should work with you. Useful material such as articles, assessments, and other samples of your expertise will go much further to persuade prospective clients than flash intros and interactive menus.
More traffic translates to increased profits
The only result that more traffic to your web site guarantees you is increased bandwidth use by your web host. Before spending money on banner ads, web directories, or pay-per-click listings to drive more visitors to your site, you need to be sure that they’ll want to do business with you once they get there.
Ask your colleagues and current clients to critique your site. Do they understand what you are offering? Can they see concrete benefits to your target audience? Revise your site based on their feedback. Then personally invite some prospective clients to visit and touch base afterward. Do your prospects seem more inclined to do business with you after seeing your site? If so, you’re on the right track. If not, you still have more work to do.
Do whatever it takes to build your list
There’s no question that a substantial opt-in mailing list is a valuable marketing asset, but the quality of names on your list is much more important than the quantity. Acquiring names through giveaways of other people’s material, trading lists with joint venture partners, or purchasing them from a vendor rarely provides qualified buyers truly interested in your services.
Absolutely, ask your site visitors and people you meet to join your mailing list and offer them something of value in return. A well-written email, helpful report, or informative audio are all effective premiums. But, your premium should be directly related to the services you provide and also serve to increase your professional credibility. Names acquired from promotional gimmicks or unknown sources seldom turn into paying clients.
Killer copy is the secret to sales
Hype-laden web copy may be effective in selling certain info-products or courses, but it hardly inspires trust. You’re not going to convince anyone to hire you individually as a consultant, coach, trainer, designer, or financial advisor by offering “not one, not two, but three valuable bonuses” as if you were selling steak knives on late-night TV.
Your Internet marketing persona should reflect the same professionalism as the work you do with your clients. If writing marketing materials isn’t your forte, by all means hire a professional copywriter. But be sure you hire one with experience writing for professionals like yourself. The copy on your web site should inspire feelings of confidence about your abilities, and communicate your reliability and solid qualifications.